Jay of GibraltarSoftware posted a link to the Business of Software forum asking for feedback on his new Tour screencast. I figured that a critique here would be useful to other Handbook readers rather than a reply over a BoS. Over on ProCasts I have critiqued five other screencasts, I’ll be doing those here now as the Handbook is a more suitable place to offer a constructive critique!
Update - the video was recorded over 3 days on Windows using Camtasia 6 via these suggestions with a Shure SM58 mic with some of the work being done in several Adobe programs. Jay has also added a detailed write-up.
This is Jay’s video:
Overall I thought that the video was very clear. As mentioned by some others in the BoS forum it could have done with a bit of clarity up front explaining what would be demo’d but I found it compelling enough to watch all the way through.
- Jay opens with a webcam view, with smiles and enthusiasm – this is lovely. Seeing the founder give a friendly intro makes things instantly more watchable (and we’re more likely to forgive mistakes since we have a more personal connection)
- Jay’s narration is clear, it moves along at a nice pace and has enthusiasm, it makes it very easy to listen to
- I’ll say again – the picture-in-picture effect and seeing Jay’s enthusiasm is lovely! So few founders show themselves (it is hard both on the technique, quality control and one’s ego) so it is great to see!
- The story is clear, I understood the use-case and I now have a story I could tell to someone else. This is a product I could have used as a programmer and the demo means it is easy to pass on to someone else
- Using YouTube is smart – anyone (like me!) can embed the video in a blog review or email
- When the webcam is displayed we can see that the audio and video aren’t quite in sync. This is hardly a deal-breaker but it does jar a bit
- When speaking, Jay’s breaths can be heard and background hiss is is present. Audacity is a great tool for de-noising and fading out unwanted sounds like breaths. Cleaning this up would add a further professional touch
- In the webcam shots it looks like Jay is holding the mic (it moves in and out of shot), a mic-holder might be a sensible purchase
- At 2:58 the volume of the narration changes. This can happen when the speaker moves away from the mic. This could be fixed with the Envelope Tool in Audacity or by not moving when recording a new take of the narration
- There’s a lot of wind at 3:53 caused by gusto during the narration, a pop-shield can be helpful but mostly it comes down to good mic technique and breath control (and you only get that via practice!)
- At 4:06 there’s a quick cut when Jay asks the user to try the software – because his head is shown the cut is very obvious, also the audio ‘sounds’ like it has been cut. Cutting head-shots is very hard, they always look chopped up. It isn’t a deal-breaker but again does jar a touch
- There aren’t any zooms at 1:31 but there are later – some zooms at this point would help. Although the video is HD and it is possible to read the text, it is tiny and hard. Zooming in e.g. for the wizard would help readability
- At 2:09 we see a zoom and an arrow call-out. I’d suggest using Camtasia’s spotlight call-out so the rest of the screen is dimmed, that way the user’s attention is focused where the arrows will be shown and not elsewhere
If you found this feedback helpful and you’d like to learn more screencasting techniques, do read about The Screencasting Handbook and join up.
To improve your screencasting knowledge you must read The Screencasting Handbook. The author (Ian Ozsvald) also blogs.
Critique of GibraltarSoftware.com Tour Screencast by The Screencasting Handbook - the screencasting tutorial eBook, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License.
Tags: Adobe Programs, Audacity, Background Hiss, Bos, Breaths, Camtasia, Clarity, Constructive Critique, Ego, Founders, Narration, Personal Connection, Professional Touch, Programmer, Quality Control, Shure Sm58, Shure Sm58 Mic, Smiles, Software Forum, Suitable Place, Use Case, Webca, Webcam View, Youtube